The Night-Before is a relaxed and intimate event where collectors, journalist’s and watchmakers meet to discuss fine watchmaking and showcase their exceptional timepieces.

In the private surroundings of the Whip in Mayfair, just 3 minutes from Oxford Street you are invited to spend the evening, in the company of 6 exclusive watch brands, browsing their handcrafted bespoke watches, sipping a glass of wine or enjoying a beer or cocktail at the bar.

Bring along your watches and meet other like-minded collectors.

We look forward to welcoming you to this very exclusive event the night before SalonQP.

This exclusive event is hosted by Andreas Strehler and David Brailsford.

The Night Before – A brief history

In 2012, Andreas Strehler exhibited for the first time at SalonQP in London. On the night before the opening of SalonQP, he invited a few friends and watch enthusiasts to share a drink, talk about watches and the world in general. The idea of The Night Before was born.

On that memorable night, only a handful of what would become a band of friends showed up at the Lansdowne Club in Mayfair.

In 2015 David Brailsford invited a handpicked selection of industry influencers, collectors and press and the rest is history.

Over the years, The Night Before became an institution: A gathering of interesting people interested in the world of watches and as the guest list began to grow the Lansdowne Club became too small to host the event.

With other watchmakers joining The Night Before, moved away from Berkeley Square 200 yards up Davies Street to The Whip club, still in Mayfair. The Whip is an exclusive equestrian themed private club and cocktail bar, located above a recently renovated pub, The Running Horse, Mayfair’s oldest.

Although the location has changed, The Night Before has remained faithful to its spirit: A gathering of friends.

Admission is strictly by invitation only. Register for the November 2017 event HERE.