Axis Pure watch by Pinion watches

British watch company, Pinion watches was founded in 2013 by a professional designer, Piers Berry.

With over twenty years experience in digital design, Piers has produced numerous award-winning products and acclaimed mobile apps that have been downloaded millions of times across the globe.

Having admired all forms of product design, about ten years ago, Piers developed a keen interest in simple, hand-wound watches. The design and operation of these pieces were in many ways the world apart from Piers’ daily routine of dealing with pixels and code. After five years of collecting watches, Piers furthered his passion and design experience by working independently with some luxury watch brands, providing digital design solutions and product photography.

Driven by a desire to design a watch he could call his own, Piers left Redberry, a successful Henley-based digital company he had co-founded with two childhood friends to conceive British watch company, Pinion. He began by designing a debut watch collection, called ‘AXIS’ – a trio of automatic wristwatches that referenced instruments from the World War II era.

Pinion was launched at British fine watch exhibition, SalonQP in November 2013, showcasing the Axis collection in some different case finishes and metals, including the Axis Bronze – which was the first British built watch to have a case made entirely from Bronze alloy.

pure axis watch by Pinion watches
Pinion revival 1969 chronograph watch by Pinion watches

Following this success, Piers went on to design two new watch collections in 2014; the Pure and the Revival 1969, both of which utilized hand-wound mechanical movements. The Revival 1969 took its name from the rare ‘new-old-stock’ Valjoux 7734 movement that powered the watch.

2015 saw Pinion mature and grow and become known as one of the leading British watch brands, plus forming creative and commercial partnerships with companies such as the Japanese denim manufacturer, Iron Heart and Manchester based clothing company, Private White V.C.

In 2016, Pinion revisited its original Axis line with a redesigned and re-engineered Axis II plus additional models were added to the hand wound Pure watch family. This year also saw Pinion being featured on TV, with it being worn by the leading cast of the hit NBC Universal show, TAKEN for its debut season which aired in early 2017.

This year has seen Piers design a new watch, called ATOM which features a Japanese automatic movement. The Atom inherits all of the design and production qualities seen in the previous collection of watches and like those is built in England, but priced at £790 (£658.33 ex.VAT) signals it as the new entry-point to the Pinion family.

Pinion will follow the Atom with the release of its first titanium cased GMT watch, called TT in early 2018.