Fears Brunswick Midas
If you’ve been following anything we do here at the Watchmaker’s Club you’ll already have seen Fears beautiful Brunswick. With its cushion-shaped case and classic, 1920s style, it’s one of the finest watches in its seriously competitive price bracket. So far so good; it even has a decent mechanical movement, a leap and a bound from the original Fears’ launch watch, the Redcliff.
The only issue really is more one of taste than anything intrinsic. Most watches of that shape and style would have originally been a bit dressier which, in classic style, means gold. Gold, unfortunately, isn’t something you can generally get in a sub-4k watch. Hell, for most of the big players of the watch industry muttering the word under your breath near a timepiece adds a good few thousand to the price tag.
So, how to go about creating a version of the Brunswick that was both painfully classical and competitively-priced? It’s an important question for Fears, and the Answer is the Brunswick Midas.
Name aside (as far as I’m aware King Midas wasn’t from Bristol) there’s a lot to love about Fears’ new watch. The word ‘plated’ can leave some people running for the hills – ‘it’s a fashion watch!’, ‘it’s cheap!’ and the like – but Fears’ approach is very, very interesting. Yes, it’s plated, but it’s plated twice. If that sounds unusual that’s because it is. It’s very unusual. What’s more unusual is that it isn’t plated with one type of gold.
There are almost too many ‘new’ types of gold out there to talk about now, from Rolex’s Everose to Omega’s Sedna to Hublot’s (and I cringe every time I write this) Magic Gold. They have undoubtedly spent far too much money developing these unique alloys and good for them. However, they’d kick themselves if they realised you could just… you know, mix the golds.
The Brunswick’s bronze case is first plated with 18ct rose gold, followed by another layer of 9ct yellow gold, producing a unique shade. It’s a beautiful, lustrous shade too, on the warmer end of the spectrum than most copper-heavy rose golds or yellow gold by itself. It’s also a lot more practical as the softer, 18ct gold is protected by a harder layer of 9ct.
Then there’s the price which, let’s be honest, is the bottom line. Is it good value for money? Well, you’re not getting a solid gold case but I’m one of the few that really doesn’t care about that too much. Hell, some of the most sought-after watches for Patek collectors are steel – the metal really doesn’t matter as much as how it looks. And the double-plated Midas look stunning.
So, given the £3950 price, the answer is no. It’s not good value for money; it’s bloody excellent.